- What is Marketing?
- Marketing theory and concepts.
- Outline of Digital Marketing.
- Traditional marketing vs Digital marketing.
- Significance of Digital Marketing.
- Digital Marketing Channels.
- Marketing tools and Google algorithms.
- Understanding the structure of the web- Domain, sub-domains, server, hosting, web page creations.
- Segmentation, targeting, and positioning.
- Digital Marketing planning techniques.
- Consumer and Business market.
Become a
Digital Marketer
Courses Description
Digital Marketing course gives exposure to a dynamically changing marketing environment and a strategic understanding of relevant marketing processes, tools, and tactics. Learn to develop customer insight from data and deliver successful products services, and marketing campaigns. It also covers content marketing, copywriting, mobile marketing, social media marketing, and search engine optimization. Develops a range of skills and attributes in business and marketing. It equips knowledge of concepts, theories, and principles applicable to marketing.
| Date | Days | Timings |
|---|---|---|
| 17-Jun-2024 | Monday (Monday-Friday) |
08:00 AM (IST) |
| 12-May-2024 | Wednesday (Monday-Friday) |
08:00 AM (IST) |
| 15-Jun-2024 | Saturday (Saturday-Sunday) |
11:00 AM (IST) |
| 15-Jun-2024 | Saturday (Saturday-Sunday) |
11:00 AM (IST) |
Course content
-
Digital Marketing
-
Building Web
-
Search Engine Optimisation (SEO)
-
Social Media Marketing (SMM)
-
Email Marketing
- What is Email Marketing?
- Creation of Lists and Flow.
- Creation of Email Broadcast.
- Auto-responder.
- Types of email marketing.
- Inbound marketing concept using mail services, customer bucket creation, and content customization.
- Bulk Email.
- Planning Email campaign.
- Improving email deliverability.
- Data Segmentation.
- Creation of Newsletter..
-
Mobile Marketing
-
Other trending Marketing
-
WordPress Website
-
Google Analytics (G4A)
-
Google Search Console
-
Google Ads
-
Tools
Why Choose Tops Technologies ?
Practical Learning
Experienced Trainers
100% Career oriented
Certification
Why you should learn Digital Marketing Course?
- Digital marketing often provides a higher ROI compared to traditional marketing methods. For example, content marketing costs 62% less than outbound marketing and generates more than three times as many leads.
- Social media platforms alone reach billions of users worldwide, offering unparalleled opportunities for targeted marketing campaigns and customer engagement.
- Data analytics is integral to digital marketing success, with 91% of marketers believing that data-driven decisions are crucial. Tools like Google Analytics and CRM systems provide deep insights into consumer behaviour and campaign performance.
- The digital landscape evolves rapidly, requiring professionals to stay updated with the latest trends and technologies. Digital marketing courses offer opportunities to learn and master new skills, enhancing career prospects.
- The digital marketing industry is expanding rapidly, with significant job growth projections. For instance, jobs in digital marketing are expected to grow by 10% from 2020 to 2030, according to the Bureau of Labor Statistics.
Highlights of Our Digital Marketing Course
- Gain proficiency in 10+ digital marketing tools and platforms.
- Complete 25+ real-world projects to solve industry challenges.
- Join a network of professionals working in 20+ countries.
- 95% of our graduates secure jobs within 6 months.
- Average salary increase of 40% post-completion.
- 24/7 access to 100+ online resources and materials.
- Improve essential soft skills with 20+ dedicated training hours.
₹30,000 ₹50,000 40% off
About course:
Our digital marketing course covers a wide array of essential topics to equip you with the skills needed for success in the digital age. You'll start with the fundamentals, understanding the digital marketing landscape and consumer behaviour online. Dive into search engine optimization (SEO) to enhance website visibility and organic traffic. Explore pay-per-click (PPC) advertising strategies for immediate impact and effective budget management. Learn to craft engaging content that resonates with your audience across various platforms and channels. Master social media marketing tactics to build brand presence and engage followers. Discover email marketing techniques for nurturing leads and driving conversions.
Level
Beginner
Topic
Digital Marketing
Class
Online
Duration
3 Months
Language
English
Other includes:
- Full lifetime access
- Downloadable resources
- Certificate of completion
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